Marketing Strategy

Selling your home is a journey that can, when done well, be an enjoyable experience. Why are you moving? We’d like to know because it helps shape what we do for you. Our relationship with you is special and we take the role of helping you in this process personally.

We can manage the entire process to allow you to enjoy the journey from your current home to your new home.  Our team of professionals handle preparing your home to sell, getting it sold, and post-sale assistance to ensure a smooth transition.

Los Altos CA luxury home

Signature Marketing Services

Our Signature Marketing Services are provided to ensure maximum exposure of your home to potential buyers.  We use a combination of traditional marketing and the latest online marketing techniques to reach buyers around the world.

We create a comprehensive marketing plan that includes coordinating any repairs, improvements, reports, inspections, and staging necessary to make your home look its best.  The professionals we use are among the best in the business and we’ll manage the entire process from start to finish.

 World-Class Marketing

  • Professional photography is done for all homes to achieve the best possible look both online and in print.  We’ll take as many photographs as are necessary to capture the essence of what your home offers buyers.
  • Broadcast-quality video created by a  professional with experience creating just the right look to appeal to buyers.  The video will use a combination of techniques including Steadicam and UAV (drone) sources to get the best feel.  Bryan or a voice actor will do a voice-over as well as a personal introduction of the home.
  • Full-color, multi-page brochure printed on heavy-weight paper with a matte finish to make the best impression on buyers.  All homes enjoy a 4-page brochure and we add more pages for larger homes.
  • Custom virtual tour website is set up with information on your home including photos, video, floor plan, and neighborhood information.
  • 3D virtual tour (on select homes) will allow home buyers to walk-through your entire home online.  This is a powerful marketing tool for out-of-town and relocation buyers.
  • Online marketing is done through major domestic and international websites as well as social media.  We’ll create ads on Facebook and other platforms to reach thousands of buyers in a matter of days.

Targeted Marketing

We can reach the best potential buyers for your property via email, direct mail, social media, and other means using demographic information. These methods go beyond classic networking to reach more buyers in less time.

Open Houses and Tours

We turn open houses and tours into major events with a flair all our own. From wine and cheese parties to charity receptions, our open houses are something people talk about.

Utmost Discretion

Some clients prefer discretion in selling their home. We can do that too and because of our extensive connections, we’ll get a buyer for you without the need for traditional marketing.

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